Background History

Established in 1990 by former roads policing officer Chris Howell, AA DriveTech is one of the largest fleet risk management & driver education companies in the UK. Our HQ is in Basingstoke, Hampshire and we also have significant training facilities close to the Transport Research Laboratories (TRL). The company became part of the AA Group in July 2009.

Our Founding Vision

‘Working together to eliminate road death and serious injuries’

Our Mission

To provide the most effective and innovative solutions, using education and technology, to minimise risk for all road users

Our Goals

• Financial ~ deliver profitable growth year-on-year.
• People ~ recruit, develop and retain exceptional people.
• Solutions ~ deliver compelling, ‘value for money’ products and services that reduce risk.
• Customer Service ~ delight the customer and exceed their expectations.
• Environment ~ promote eco-friendly driving techniques that save fuel and reduce carbon emissions significantly.
• Brand ~ recognised as the UK’s supplier of choice for driver education.
• Reputation ~ acknowledged as a ‘thought leader’ within the road safety industry.
• Community ~ support educational schemes and campaigns that deliver road safety for all.

Our Values

• Success: We take great pride in our work & strive to achieve the highest level of quality in everything we do.
• Integrity: We are proud in having high moral & ethical standards and work hard to be acknowledged as a trusted & well respected company.
• Contribution: We want everyone in our company to know they can play a valued & important part in achieving our vision.
• Honesty: We are open & transparent in our relationships with ourselves, our suppliers, customers & partners.
• Passion: Too many people die on our roads every day. We want to make a difference & save people’s lives.

Quality Management

EN ISO 9001 accredited since 1996.

 Key Milestones

 Major Achievements