AA DRIVETECH SUPPORTS HELP FOR HEROES

AA DriveTech sponsoring an entry in the Help for Heroes 4x4 European Rally

AA DriveTech, the specialist commercial training arm of the AA, will be supporting the Help for Heroes charity by becoming a principal sponsor of an entry in the forthcoming Help for Heroes 4x4 European Rally.

Brothers Kevin and Peter Isaacson will crew the specially prepared AA DriveTech Land Rover Defender on the event: “This is not a rally in the true sense of the word because speed is not a factor,” says Kevin. “We’re actually part of what’s known as a ‘touring assembly’ but nonetheless it’s quite a driving challenge, with a mixture of on and off road driving over the event’s 11 day duration. Its main aim of course is to act as a promotional device to raise much needed funds for this highly worthwhile charity. Last year the event raised over £120,000 for the charity and we’ll all be pulling together to beat that by some margin.”

AA DriveTech suppliers and customers have already come forward with donations, to the point where the sponsorship budget has almost been reached. Any other individual or organisation wishing to support this highly worthwhile venture can do so by logging onto:
http://www.bmycharity.com/H4H4x4AADriveTech

The event starts from Littlecote House Hotel in Wiltshire on June 18th and covers some 2000 miles across six northern European countries, before finishing at Hitler’s notorious Eagle’s Nest in Berchtesgaden on June 28th. The route echoes the story of the Allied invasion of Europe in the latter part of World War 2 and hopes to highlight the dedication and commitment of the British Armed forces when called upon to serve their country in all conflicts, whichever corner of the globe that might be.

Understanding how to get the best out of a 4x4 vehicle in a safe manner, be it on or off road, is one of numerous defensive driver training courses available from AA DriveTech. More details can be obtained from www.AAdrivetech.com

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Editor’s notes:

• AA DriveTech annually re-trains over 23,000 employees of various organisations who drive for work purposes through its FleetSafe division
• It provides many types of risk management services for business drivers, such as online and in-vehicle driver risk assessments, group workshops, driver licence checking and ‘permit to drive’ programmes
• The company also provides specialist DriverCPC courses for coach, bus and truck drivers as well as motorcycle defensive riding courses
• Through its DriverAware division AA DriveTech provides 39 different driver education programmes for offenders on behalf of 14 different UK police forces
• In total over the past two years well over 300,000 UK drivers have attended some form of AA DriveTech course

Issued by AA DriveTech Communications in association with autoproactive.
Members of the media requiring further information or images to support editorial coverage should contact PR consultant Steve Johnson on T: 01789 205332, M: 07850 123216
or E: steve.johnson@autoproactive.co.uk
DriveTech (UK) Limited is a wholly owned subsidiary of AA Corporation Limited, a company registered in England and Wales (Reg. Number 03797747)